Microsoft Dynamics 365 Commerce
Microsoft Dynamics 365 Commerce
Unified Commerce ERP Solution for Omnichannel and Digital Sales Channels
Microsoft Dynamics 365 Commerce connects e-commerce, point of sale (POS), call centre and back-office operations in one centralised omnichannel platform. Dynamity supports enterprises with consulting, implementation and integration to deliver end-to-end commerce processes, consistent customer experiences and scalable digital sales channels.
- Unified omnichannel platform connecting online store, brick-and-mortar retail and call centre
- Integrated cloud-based or on-premises point of sale (POS) across multiple device types
- AI-powered capabilities for product content and intelligent search with Microsoft Copilot (availability depends on licence, release wave and configuration)
- Headless commerce engine with open APIs for flexible integration of external channels
- Seamless integration with Microsoft 365, Dynamics 365 Finance, Supply Chain Management and Power Platform
Microsoft Dynamics 365 Commerce is...
Leader in Sales Force
Automation
Gartner 2025
Built
on
Microsoft Azure
Internationally
Available
Over 100+ Languages
Copilot
ready
Microsoft 365 ecosystem
Your Benefits: How Does Your Business Profit?
- Unified Omnichannel Experience: A central platform for your online store, physical retail locations and digital channels with unified management of pricing, inventory and customer data.
- Modern Point of Sale: Cross-device POS solution including offline mode and stable transactions even during connectivity issues.
- Flexible E-Commerce: Rapid online store creation via drag-and-drop site builder, extensible through open APIs for external channels and headless commerce scenarios.
- Seamless Integration: A consistent data foundation through native connectivity with Dynamics 365, Microsoft 365 and Power Platform.
- Compliance and Security: Supports regulatory-compliant operations through centralised management of pricing, taxes and compliance requirements.
Core Functions: What Can Microsoft Dynamics 365 Commerce Do?
Unify Omnichannel Commerce
- Centralised management of pricing, promotions and inventory across all channels
- Support for Buy Online, Pick Up In Store (BOPIS) and flexible delivery options
- Unified customer view across physical and digital storefronts
- Connected order and fulfilment tools for flexible fulfilment scenarios
- Rule-based Distributed Order Management (DOM)
- Unified Pricing Management for consistent pricing across all channels
Scale Digital Commerce
- Visual drag-and-drop site builder with integrated content management system (CMS)
- Headless, composable commerce framework with open APIs
- Intelligent product search powered by Azure AI Search
- Automatic sitemap generation and integrated SEO management
- B2B storefront with multi-outlet support and customer-specific catalogues
- Accessibility tools and authoring insights for inclusive shopping experiences
Strengthen Customer Engagement and Personalisation
- Loyalty programmes with configurable point systems and redemption options
- 360-degree customer view with upselling and cross-selling recommendations
- Integration with Dynamics 365 Customer Insights for personalised customer journeys
- Call centre and customer service management capabilities
- Segmentation using enriched customer data for more relevant campaigns
MICROSOFT DYNAMICS 365 COMMERCE FUNCTIONAL AREAS
Everything modern omnichannel commerce needs.
E-Commerce & Digital Storefront
- Online store creation with site builder (drag & drop)
- Content management system (CMS) built on Cosmos DB
- Azure Front Door CDN for fast content delivery
- Headless commerce APIs for external integrations
- Intelligent product search with Azure AI Search
- Accessibility tools and authoring insights
Point of Sale (POS)
- Store Commerce app (browser & cross-platform)
- Offline capability with automatic recovery
- "Endless aisles" and cross-channel inventory visibility
- Checkout processing, returns and self-checkout
- Employee recommendations and clienteling
- Network monitoring and offline status dashboard
Order Fulfilment
- BOPIS (Buy Online, Pick Up In Store)
- Distributed Order Management (DOM)
- Cross-channel promotions and pricing
- Unified Pricing Management with generic base currency
- Cross-legal-entity order fulfilment
- Call centre management
- Asynchronous payment support and pay-by-link
Customer Engagement & Marketing
- Loyalty programmes and coupons
- Customer-specific catalogues and pricing
- 360-degree customer view
- Integration with Dynamics 365 Customer Insights
- Personalised journeys and segmentation
- Chatbots with Copilot Studio (depending on licence)
B2B-Commerce
- Self-service portal for business partners
- Multi-outlet B2B ordering with centralised login
- Customer-specific trade agreements
- Real-time inventory availability checks
- Credit management for commerce orders
- Headless API for B2B scenarios
Architecture & Platform
- Commerce Scale Unit (CSU) on Azure
- Azure AD B2C authentication
- Modular rendering platform (Node.js)
- Azure Data Lake Storage integration
- Extensible module library and SDK
- Environment management via Power Platform Admin Center
AI & Copilot in D365 Commerce: Artificial Intelligence That Powers Retail
Microsoft Copilot supports Dynamics 365 Commerce users in creating product content as well as analysing and optimising commerce processes.
- Copilot for Merchandising Data: AI supports validations, improves data quality and helps identify and resolve inconsistencies faster.
- Retail Insights: Automatic summaries and analysis of commerce data for early detection of anomalies.
- Product Content with Copilot: Supports the creation of product and marketing content tailored to your target audience.
- Customer View: Quick access to relevant customer information for personalised sales experiences at the POS.
- Multi-Language Support: Store Commerce 10.0.47 enables language selection on the self-checkout welcome screen. Customers can choose their preferred language, and all labels, buttons and tabs are automatically resolved in the selected language.
Note: The availability of individual Copilot features depends on licence, release wave and configuration.
Discover more
Add ons for Microsoft Dynamics
Dynamity Advanced Integration
Implement interfaces faster with improved monitoring and centralized tracking directly in Dynamics 365.
Dynamity ZUGFeRD SSRS Export
Create compliant electronic invoices from existing SSRS layouts without rebuilding or new tools.
Shareflex Integration in Microsoft Dynamics 365
Dokumentenmanagement für Dynamics 365 Finance & Operations
Dynamity Advanced Data Migration
AI supported, automated data migration with high data quality before go live
Why choose Dynamity as your partner?
At Dynamity, you work directly with experienced Dynamics 365 specialists. We support you from the initial consultation through implementation to training and long-term support, all from a single source.
- 22+ Years of Dynamics Experience: ERP implementations since 2002.
- Microsoft Solution Partner: Certified in the Business Applications designation.
- Expertise in E-Commerce and Omnichannel: Complex commerce projects with over 100 integration scenarios successfully delivered.
- Integration Competence as a Core Strength: Using Azure Integration Services, BizTalk Server and the proprietary product "Dynamity Advanced Integration" (v3.0) for complex hybrid scenarios.
- Training and Professional Development: For your team, so you can operate your system independently.
- Long-Term Support and Continuous Improvement: After go-live.
- Offices in Germany and Austria: Nuremberg, Innsbruck/Sistrans, Lörrach, Salzbergen.
- Neutral and Vendor-Independent Consulting: On-premises or cloud, Commerce or Business Central, we recommend what fits your processes.
Request your Microsoft Dynamics 365 Commerce consultation now
Together we succeed
Customer success stories
GEPA
Migration from AX 2012 to D365 Finance, Supply Chain Management and Commerce, successfully completed in 10 months.
"I am very glad that, together with the Dynamity Group consultants, we were able to implement the system within ten months."
Matthias Kroth, Commercial Director
Detailhändler
A retailer with over 10,000 employees modernised its IT infrastructure with Dynamics 365 Finance, Supply Chain Management and Commerce. Dynamity supported design and implementation as well as over 100 integration scenarios, including online store, POS systems and logistics, to automate core omnichannel processes.
Peter Hahn
A Europe-wide multichannel enterprise with sales via online store, catalogue and physical stores. Dynamity supported the introduction of Dynamics 365 through consulting and implementation. Focus on integration, online store connectivity and data migration. The foundation for efficient and scalable omnichannel processes.
Proven Business Impact with Dynamics 365 Commerce
An independent Total Economic Impact study by Forrester Consulting, commissioned by Microsoft, demonstrates the measurable value of Dynamics 365 Commerce for modern retail.
- Optimised Inventory Management: Greater transparency across all channels.
- Revenue Growth: In both brick-and-mortar retail and e-commerce.
- Reduced Training Effort: Through intuitive in-store applications.
More Efficient Integration: Of systems and sales channels.
Source: Forrester Consulting, The Total Economic Impact of Microsoft Dynamics 365 Commerce, commissioned by Microsoft, June 2020.
Frequently Asked Questions About Microsoft Dynamics 365 Commerce and Dynamity Group
What is Microsoft Dynamics 365 Commerce?
Dynamics 365 Commerce is Microsoft's unified commerce platform that brings together e-commerce, point of sale (POS), call centre and back-office processes in a single cloud-based solution. The platform is built on Microsoft Azure and integrates seamlessly with Dynamics 365 Finance and Supply Chain Management.
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Which businesses is Dynamics 365 Commerce designed for?
Dynamics 365 Commerce is primarily designed for mid-sized and large retail enterprises with omnichannel requirements, particularly companies in distance selling and brick-and-mortar retail with multiple sales channels, high transaction volumes or international locations. For smaller businesses, Microsoft Dynamics 365 Business Central may be the more suitable choice. We are happy to advise you.
What is the difference between D365 Commerce and Business Central?
Business Central is designed for smaller companies with straightforward processes. D365 Commerce is built for complex, internationally operating retail enterprises, with advanced POS, headless commerce, B2B capabilities and deep integration with Finance and Supply Chain Management. Dynamity provides independent advice on which solution fits your processes.
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Can I use Dynamics 365 Commerce with my existing online store?
Yes. Dynamics 365 Commerce offers a headless commerce engine with open APIs. You can use the integrated site builder for a native online store or connect external e-commerce platforms via APIs and middleware. Microsoft provides sample implementations and code samples in the Headless Commerce Samples GitHub Repository.
How does the point of sale (POS) work?
Store Commerce is the current POS application in Dynamics 365 Commerce. It can be deployed as a browser app or cross-platform app on various devices and supports offline capability. During network outages, the system automatically switches to the local offline database. Automatic index compression and proactive size management prevent the offline database from exceeding the SQL Server Express size limit.
How secure is my data?
Dynamics 365 Commerce is built on the Microsoft Azure cloud infrastructure, which is certified to ISO/IEC 27001, ISO 27701 and other standards. Data is encrypted in transit and at rest. European data residency is available on request. Payment data is processed via the native Adyen integration using separate connections.
What does Dynamics 365 Commerce cost?
The licensing model is user-based and subscription-based. In addition to the core Commerce licence, there are add-on licences, for example for the e-commerce storefront and the Commerce Scale Unit (Cloud). The exact costs depend on the scope of modules required and the number of users. We are happy to prepare a customised quote for you.
How long does a D365 Commerce implementation with Dynamity take?
Depending on the project scope, number of sales channels and system complexity, an implementation typically takes between 6 and 12 months. Dynamity uses a proven project methodology built on over 22 years of ERP experience, with clear milestones, regular reviews and full transparency
What can Microsoft Copilot actually do in D365 Commerce?
Copilot in Dynamics 365 Commerce has been expanded since the 2025/2026 release waves. Features include: Copilot for merchandising data (validations and recommendations), Retail Statement Insights (automatic summaries and error analysis), product content creation and customer summaries at the POS. The availability of individual features depends on licence, release wave and configuration.
Dynamics 365 Commerce
News and updates
Order Intake from the Online Store Channel in Microsoft Dynamics 365 Commerce
Business Document Management
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