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ERP for E-Commerce and Omnichannel Retail with Microsoft Dynamics 365
Today’s retail landscape spans multiple channels. Online stores, marketplaces, physical stores, customer service, warehousing, and logistics must work together seamlessly to meet customer expectations and support sustainable business growth.
Microsoft Dynamics 365 provides a modern cloud-based platform that connects sales, inventory management, warehousing, purchasing, logistics, customer service, and finance processes within a single solution.
Dynamity supports you from analysing your current processes through to go-live and helps you select the Microsoft Dynamics 365 solution that best fits your business. Whether you are a growing online retailer or an international omnichannel enterprise, Dynamity helps organisations choose and implement the right Microsoft Dynamics 365 platform.
Dynamity is a Certified Microsoft Solutions Partner for Business Applications
As a Microsoft Solutions Partner, Dynamity helps organisations digitally transform their retail and commerce operations.
We implement scalable ERP solutions for e-commerce, omnichannel retail, and wholesale distribution.
From webshop integration to financial process automation, we support you throughout your entire transformation journey.
Dynamity at a Glance
20+
Years of experience
200+
Projects delivered
60+
Experts on the team
300+
Integration scenarios
Why Do E-Commerce and Omnichannel Businesses Need an ERP System?
Microsoft Dynamics 365 brings together e-commerce, inventory management, customer service, logistics, and finance on a single platform. As a modern ERP for e-commerce and omnichannel retail, it creates end-to-end processes, a unified data foundation, and the scalability required for long-term growth.
With Microsoft Dynamics 365 you can:
- Connect online stores such as Shopify, marketplaces such as Amazon, eBay, and Otto, physical stores, and customer service operations
- Manage inventory and fulfilment across all channels
- Integrate shipping and parcel carriers including DHL, DPD, UPS, GLS, and Hermes
- Centralise pricing, discounts, and promotions
- Connect payment providers such as PayPal, Klarna, Stripe, credit cards, SEPA payments, and invoice-based payments through standard and partner integrations
- Gain full visibility into your business operations
- Scale nationally and internationally with confidence
The following capabilities depend on the Dynamics 365 applications and licences deployed.
360-Degree Customer View
- Customers expect personalised experiences across online stores, marketplaces, and physical retail locations. Microsoft Dynamics 365 consolidates customer information into a single view, enabling better cross-selling and upselling opportunities, reducing cart abandonment, and improving customer loyalty across all channels.
Omnichannel Loyalty and Promotions
- Manage discounts, vouchers, coupons, and customer loyalty programmes centrally and apply them consistently across online and offline sales channels.
Flexible Pricing Management
- Create and control pricing rules, promotions, and campaigns centrally while tailoring them to individual channels, regions, or customer segments.
Point of Sale (POS) Integration
- The native point-of-sale solution can be deployed in the cloud or on-premises. Existing POS systems can also be integrated. Transactions, inventory, and payment data are synchronised in real time, ensuring stores and headquarters operate from a single source of truth.
Shopify and Marketplace Integration
- Integrate Shopify directly with Microsoft Dynamics 365. Product information, inventory levels, pricing, and orders are automatically synchronised across online stores and marketplaces such as Amazon, eBay, Otto, and Kaufland.
Warehouse and Logistics Management
- Gain full control over inventory, supply chain processes, warehousing, and fulfilment operations. Warehouse management, picking processes, and intralogistics can be automated and optimised across channels.
Scalable Cloud Platform
- Microsoft Dynamics 365 grows alongside your organisation and supports both national and international retail operations.
Seamless Integrations for E-Commerce Businesses
Dynamity connects Microsoft Dynamics 365 with leading solutions across the e-commerce ecosystem.
Webshops
Seamless webshop integration with automated data synchronisation.
- Shopify
- Sana Commerce
Marketplaces
Centralised management of marketplace orders within ERP.
- Amazon
- eBay
- Otto
- Kaufland
- Zalando
Shipping & Parcel Carriers
Automate shipping processes including labels, tracking, and parcel management.
- DHL
- DPD
- UPS
- GLS
- Hermes
- FedEx
Payment Providers
Connect the most widely used payment services.
- PayPal
- Klarna
- Stripe
- Credit Card
- SEPA
- Invoice Payments
Electronic Invoicing
Microsoft Dynamics 365 supports compliant electronic invoicing across Germany, Europe, and international markets.
Germany: XRechnung, ZUGFeRD
Austria: ebInterface, PEPPOL
Switzerland: QR Invoice, ISO 20022
Italy: FatturaPA, SDI
International: PEPPOL and over 30 country-specific formats
Add-Ons
Our specialised solutions extend Microsoft Dynamics 365 for retail and e-commerce:
- Dynamity Advanced Integration for webshops, marketplaces, logistics, and payment providers
- Dynamity Advanced Data Migration
- Dynamity Electronic Invoicing ZUGFeRD for Dynamics 365 Finance
- Dynamity Electronic Invoicing On-Premise for Dynamics AX 2012
Deliver Exceptional Omnichannel Customer Experiences
Connect online stores, marketplaces, physical retail locations, and supply chain operations on a single platform.
The following examples illustrate how Dynamics 365 Commerce and Dynamics 365 Supply Chain Management work together:
- Build customer loyalty through integrated loyalty programmes and real-time product availability.
- Create modern in-store experiences with digital kiosks, QR codes, and unified online and offline promotions.
- Empower employees with mobile commerce and POS applications, customer insights, and Copilot-powered assistance.*
- Enable Click & Collect with synchronised inventory and order management.
- Improve store operations through visibility into revenue, product ranges, pricing, and assortments.
- Connect supply chain, warehousing, logistics, and fulfilment operations to ensure efficient order delivery.
*Features depend on licensing and product version.
WHICH DYNAMICS 365 SOLUTION IS RIGHT FOR YOU?
Microsoft Dynamics 365 is a platform comprising multiple applications. The right combination depends on your business model, size, and operational requirements.
Enterprise Omnichannel Retail
For organisations with retail stores, POS systems, loyalty programmes, kiosks, and international retail operations.
- Dynamics 365 Commerce for omnichannel retail and e-commerce
- Dynamics 365 Sales for B2B sales and account management
- Dynamics 365 Supply Chain Management for warehousing and fulfilment
- Dynamics 365 Finance for financial management and compliance
Mid-Market and Traditional E-Commerce
For growing online retailers focused on webshops, marketplaces, and efficient end-to-end operations.
- Dynamics 365 Business Central as a flexible ERP platform
- Dynamics 365 Sales for customer and lead management
- Standard Shopify integration
- Integrated shipping, tracking, and financial accounting
Important note: POS, store operations, loyalty programmes, and interactive kiosks are capabilities of Dynamics 365 Commerce. Business Central supports traditional e-commerce scenarios but does not provide dedicated retail store management functionality.
Not sure which solution is right for your business? Let’s discuss your requirements in a 30-minute discovery call.
Proven Experience in E-Commerce and Omnichannel Retail
Dynamity delivers Microsoft Dynamics 365 ERP and e-commerce solutions for organisations across multiple industries and company sizes.
Our projects include complex integrations, international rollouts, and the optimisation of existing retail operations, resulting in scalable solutions tested in real-world business environments.
SHOP APOTHEKE EUROPE - leading online pharmacy
Fair trade pioneer since 1975 takes the step into the cloud
High-quality women's fashion from a successful multi-channel company
The R.Brand Group is a leading European fashion and textile group headquartered in Germany, specializing in fashion, denim, and workwear.
Your Microsoft Dynamics 365 Partner for Retail and E-Commerce
Many Dynamics partners can implement software. Dynamity combines deep retail expertise, integration excellence, and independent consulting to deliver solutions that fit your business requirements.
- Expertise across both enterprise retail and mid-market ERP scenarios
- Strong integration capabilities based on Azure Integration Services and Logic Apps
- Over 20 years of Dynamics implementation experience
- Certified Microsoft Solutions Partner for Business Applications
- Support for modern cloud architectures and AI-driven business processes
- User enablement, training, and knowledge transfer
- Long-term support beyond go-live
- Locations across Germany and Austria
An ERP (Enterprise Resource Planning) system connects core business processes such as sales, inventory management, purchasing, logistics, customer service, and finance within a single platform. For e-commerce and omnichannel businesses, this creates a unified data foundation across all sales channels, providing real-time access to orders, inventory levels, customer data, and financial information.
As order volumes grow, disconnected systems for online stores, inventory management, warehousing, and accounting often become inefficient and difficult to maintain. An ERP system for e-commerce helps automate processes, centralise data, and provide a scalable foundation for business growth.
Dynamics 365 Commerce includes a native Point of Sale (POS) solution that can be operated in the cloud or on-premises, including offline and across multiple devices. Stores, e-commerce channels, and contact centres operate on a unified platform, ensuring consistent pricing, promotions, inventory, and customer data. Existing POS solutions can also be integrated through standard and partner connectors, eliminating information silos between stores and headquarters.
Both are Microsoft ERP solutions, but they serve different business requirements.
Dynamics 365 Commerce is designed for omnichannel retail and includes capabilities such as POS, store operations, loyalty programmes, and interactive kiosks. It is particularly suitable for organisations with physical stores and international retail operations.
Dynamics 365 Business Central is a flexible ERP solution for small and medium-sized businesses and supports traditional e-commerce scenarios with integrated webshop such as Shopify. However, it does not provide dedicated retail store management capabilities.
We would be happy to help determine which solution is best suited to your business.
The most suitable Dynamics 365 applications depend on your company size and business requirements. For omnichannel retail, Dynamics 365 Commerce, Dynamics 365 Supply Chain Management, and Dynamics 365 Finance often form the core solution. For growing mid-sized businesses, Dynamics 365 Business Central can also be an excellent ERP platform.
Yes. Microsoft Dynamics 365 supports integration with webshop such as Shopify, marketplaces such as Amazon and eBay, logistics providers, payment gateways, and many other third-party systems. This enables automated business processes and synchronised data across your entire technology landscape.
Yes. Microsoft Dynamics 365 supports multiple legal entities, countries, currencies, and languages. This enables international e-commerce and omnichannel retail organisations to centralise and standardise operations across regions.
Implementation timelines vary depending on process complexity, company size, integrations, and specific business requirements. Following an assessment of your current systems and processes, Dynamity develops a tailored implementation roadmap designed around your organisation's needs.
Discover Our Microsoft Dynamics 365 Solutions
Microsoft Dynamics 365 Finance
Gain greater control over financial management, budgeting, reporting, compliance, and national and international business operations.
Microsoft Dynamics 365 Supply Chain Management
Optimise warehouse management, procurement, inventory control, logistics, and fulfilment processes across the entire supply chain.
Microsoft Dynamics 365 Commerce
Connect online stores, point-of-sale systems, marketplaces, and customer service to create a seamless omnichannel shopping experience.
Microsoft Dynamics 365 Sales
Manage sales processes, customer relationships, and opportunities throughout the entire customer journey with an AI-powered CRM solution tightly integrated with your e-commerce and ERP systems.
Microsoft Dynamics 365 Business Central
A flexible ERP solution for small and medium-sized businesses, supporting Shopify integration, webshop connectivity, inventory management, shipping, and financial accounting.
Looking to Optimise and Centralise Your E-Commerce and Omnichannel Operations?
Our experts provide independent advice on implementation, migration, optimisation, and future development of your Microsoft Dynamics 365 solution.
Dynamity Group
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